You’re smart. Also funny and creative. You’ve been called “talented.” You do stuff like write, draw, paint, design posters, dance, play music, DJ, take cool photos, do stand-up comedy, shoot your own TikToks and create animated GIFs. You like new technology and have played with some cool generative AI tools, and you're at home on Discord and Twitch. You like to make things and get stuff done. You’re the one who organizes the stage crew and the talent night. Maybe you’ve already done some other study – anthropology, English, history, psychology, graphic design or photography. Now you’re wondering: “Can I make a career out of any of this?”

The answer is yes: as an art director, copywriter, creative strategist, or account executive in the world of advertising – probably the most fun business you can be in while actually being paid (well) to be creative. And there is no better way to set yourself up for success in these careers than Humber’s Bachelor of Creative Advertising (BoCA) degree.

• Portfolio

Portfolio

In this program, we are looking for creative people who can write, who can design, and (especially) who can think.

The portfolio requirement is meant to give us an idea of your basic creativity and thinking, either as a designer or as a writer. You may choose to submit either a visually-focused portfolio, or a writing-focused portfolio. But if you're not sure (or you are adept at both), feel free to include work from both categories. In short, show us what you can do!

Option 1: Copywriting Focus

Submit minimum one, maximum three examples of your best original creative written work. This can be (but is not limited to): stories, poetry, skits (scripts or video), musical performances (especially your own compositions), case studies, or maybe just the smartest essay you ever wrote. What matters is that you believe it is an example of your best creative written work, and that it represents what you are capable of.

Option 2: Art Direction Focus

Submit minimum one, maximum three examples of your best original work representing your visual skills. Submissions can include traditional two-dimensional design projects (manually or electronically created) that show your skills with typography, page layout, or image manipulation (e.g., logos, posters, ads). In addition, works such as drawings (traditional or digital media), painting, collage, sculpture, furniture design, apps & web pages, graffiti, photography, video, short films, memes, animation, cosplay costumes, or set designs are all acceptable. 

Submit your additional requirement(s) here.